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Who is Label H?

The story behind Label H is an interesting one. 

My name is Heather –  I do all the sewing. I have been sewing for many, many years for myself and my family. Although some of the sewing has been for boys, most has been for the girls. Recently, one of the girls commented that the dresses are “not only very pretty, but they last!”. Another niece, who is French-Australian, and now has children of her own, insisted that I put a label on the dresses I made for her as they are “very special”. So I decided to simply embroider my initial “H” somewhere on the garment. This made her happy. She also insisted that we begin to sell these dresses online as she felt they would be very popular. Thus, Label H was born.

dress fabricsSo, my husband and I did a short survey of what was available in the stores, and decided that what I was producing was, indeed, something very different, so we decided to test the waters. We considered the best place to start was at the famous Art and Craft Markets on the Gold Coast. These are held in beautiful beachside parks at Broadbeach, Coolangatta and Burleigh and have a large following of locals and holiday-makers.

What we found, over a period of three months, was very encouraging with, new mothers, fathers, and grandparents from all over Australia, New Zealand, UK, USA, China and Singapore buying our dresses and making comments such as “charming”, “gorgeous”, “ good quality fabric”, “you cannot buy these dresses anywhere else”, “anything like these would be much dearer in the stores” and finally “are you online?” and “can I find you on Facebook?”. So, we decided to go online and keep the same basic idea we have at the markets, namely, high-quality colourful dresses at a reasonable price, reflecting the relaxed holiday lifestyle of the Gold Coast.

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